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Drive time catchments (isochrones)

What are drive time isochrones used for?

Drive time catchments (also known as isochrones) show everywhere that can be reached within specified time from a specified point or points.
Typical applications include calculation of:

  • store catchments
  • depot areas
  • delivery pricing models
  • marketing campaign extents
  • Relocation fees
MapMechanics drive time isochrone solutions

Case Study: Mapping project speeds access to employment information and support >>>

Drive times are key

People decide whether to use facilities based on how good they are and how awkward they are to get to. Similarly deliveries are only viable if they can be made in a timely and cost effective manner. So the key to drive time systems is to calculate as closely as possible the time it is likely to take.

Drive Time Systems

Drive Times with Smart RoutingDrive time systems involve two essential components:

  • Software
    to calculate routes
  • Data
    for roads or streets used and the speeds allocated to each part of the journey

MapMechanics have over 20 years experience in making the most of the latest technological advances in these key areas to help you cut costs, enhance customer service and maintain a competitive edge.

Meaningful journey times

Every day the time taken to make a standard journey (like a trip to the local shops) can vary depending on traffic, weather etc. However, we also know that on average it takes about 15 minutes or half an hour, for example. MapMechanics drive times can use the averages of billions of GPS signals from real vehicles to determine the most likely journey time.

Neal Stevenson of ASDA said
“The great thing about this system is that the road speeds are averaged over multiple journeys, so we can be confident that they’re realistic,”



“This is a huge advantage. By contrast, when we actually drive the routes, we’re subject to the vagaries of bad weather, road works, unduly heavy traffic and other local anomalies.”
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