Quantify expenditure and analyse purchasing power. Measure market share, predict turnover, understand the daytime population & spending potential. This section also includes shopping patterns, retail destinations & street rankings.
Geodemographics is a term widely used to refer to any data related to consumer or business population information. Geodemographic data helps you answer questions such as: Which store locations are likely to be most profitable for you? Where would it be best to site a new store, depot, clinic or service facility to meet future demand? Where in the country are there more potential customers with a similar profile to those that buy from you now?
The Census data provides details of car ownership, education, social class, households, age etc. The fields & update frequency vary in each country. Find out more about UK Census geography and products here, in the paper catalogue or contact us.
Use business data to identify B2B prospects, competitors or business generators e.g. Cinemas are customers for ice-cream companies, competitors to bowling alleys and business generators for fast food restaurants. Contact us to find out which data is best for your project.
Target new business & measure market penetration.
These comprehensive lifestyle data sets provide up to date details of income, internet use, shopping habits, newspaper readership, charity donations, personal finance etc.
